Trade Adidas with LHFX

Adidas AG is the second-largest sportswear company in the world by revenue, headquartered in Herzogenaurach, Germany, and listed on the Frankfurt Xetra exchange as a DAX 40 constituent. The group designs, develops, and distributes athletic footwear, apparel, and accessories under the Adidas brand, plus the Reebok brand until its 2021 divestiture for around 2.1 billion euros. Footwear accounts for roughly 57% of group sales, apparel around 38%, and hardware (balls, bags, accessories) the remainder. Geographic revenue mix is split across EMEA (around 41%), North America (around 22%), Greater China (around 14%), Asia-Pacific (around 12%), and Latin America (around 11%). The Greater China segment carries oversized weight in valuation because it generates higher operating margins than mature markets, and the 2022 Yeezy fallout plus China consumer weakness pushed the segment into double-digit revenue declines through 2023. Adidas reported 2024 group revenue near 23.7 billion euros and is rebuilding margin under CEO Bjorn Gulden, who joined from Puma in January 2023. At LHFX you trade Adidas as a CFD on ADSGn, not as a shareholder of the underlying stock. You profit or lose based on the Xetra-quoted EUR price moving in or against your position, and you can go long or short. You never receive the underlying share, voting rights, or cash dividends, but your account is debited or credited a dividend adjustment when Adidas trades ex-dividend so that economic exposure stays equivalent to holding the stock. Maximum leverage is 1:20, meaning a 100 euro position requires 5 euros of margin. Trading hours follow Xetra: roughly 03:00 to 11:30 ET, Monday to Friday. Outside those hours the symbol does not quote.

Open an LHFX account, fund it (minimum 10 USD), and add ADSGn to your MetaTrader 5 Market Watch. The symbol settles into EUR pricing but your account P&L is converted back to your base currency at end of day. Spreads on ADSGn are raw, with a flat 3 USD per side commission. Maximum leverage is 1:20, so a 1,000 euro position requires 50 euros of margin. Sizing should match your account, not the leverage cap. Worked example. With Adidas quoted around 230 EUR, opening 1 share equivalent of long ADSGn at 1:20 leverage requires roughly 11.50 EUR in margin (230 / 20). A 5% adverse move on that single-share position costs 11.50 EUR, which is 100% of the margin posted. Scale that to 10 share equivalents and you are looking at 115 EUR margin with a 115 EUR loss on a 5% drop. Most Xetra single-stock moves on ordinary days fall in a 1 to 2% band, with earnings days routinely producing 5 to 10% swings. Set a stop loss before entry. Adidas reports four times a year, with management commentary plus China-segment data typically driving the largest single-session moves. Avoid holding a leveraged position across the print without a clearly defined risk plan. Xetra closes at 11:30 ET. Positions held into the close are subject to overnight swap, calculated on notional exposure and updated daily inside MT5 symbol specifications.